In my profession, we have UPS and downs….highs and lows. It is to be expected and planned for. I notice that in the low times some of us “professionals” tend to do things that will make them always have low times. I am firm believer that you should charge what you are worth. No exceptions. We can give a deal now and then but if it causes you to work even more harder than you have already….it is not sensible. If you give a quality service or have a quality product it should be paid for. I find money to pay for what I want…I know other people will do the same. Sometimes it causes us to sit for a little bit but I’m good with that. I can work on other things. Tight times can make some people desperate. Desperation does not cause me to step on others to make a dollar.
Now, when I moved here the 2 main people I heard of doing hair (that I liked) was Curtis from Curtis and Company and Michael Cole at The Talk of the Town. Curtis has done my hair once. Michael Cole cursed me out before I could make an appointment. I never tried again. Although it didn’t work out with either stylist I have to respect and appreciate the love they have for their craft and their particular HairHustle. A lot of us younger stylist can take note. I see the way the system moves between the both of them. It works in a timely fashion and very profitable I might add (from the outside looking in)
I think that in the down times we should all be working on ways to promote ourselves, take classes to enhance our skills, take some much needed time off, or do somethings we always wanted to do. If it is planned for it wont be such a hard time. I am saying this to myself as well, I haven’t always planned for downtimes for various reasons but I know how to eat. If my budget only allows me to have tuna and hamburger…I’m definitely not gonna have a steak. I might put some steak sauce on my ground sirloin after I have stove cooked in butter and Lawrys! I will make do. I’m so serious.
One thing I will not skimp on is my products. I believe in good products. It makes our job a lot easier to have the proper preparation, the right products and tools add to that. I hate to see stylist not prepared or “borrowing” every dam thing they need. SMH. It is very tacky and shows that your business is not your priority You have to spend a little money to make some money. If you spend nothing…you will make nothing. Have a flyer, or a business card or shit….have a bunch of pieces of paper with your name/number on them and post it on a bulletin board. Any advertisement is worth your time and effort. So what if you bought 10,000 cards and handed them all out only to bring you 10 clients. It is 10 more peole than you had previously and you should be thankful either way.
Why you being tight with the damn cards? Give them away!! Why does it take you over a year to get rid of 500 cards? seriously? Tight asses don’t shit diamonds. (me either but you get the picture. lol)
There are so many ways to created multiple streams of income in our profession. You can do so much these days and you dont have to be behind the chair all of your career. It is a choice. Opportunities are presented to us all throughout our careers and you must be careful which ones you choose. It will make or break your career.
If you have a salon that does mostly weave services….sell the hair to your own clients. Its more convienient and stops unwanted input from people who dont know your craft like you do. Beauty supply houses sell products…so whatever they need to say to get you to buy that product they will do.
If you have a clientele that likes different accessories, products, magazines, t-shirts, hats, cats, dogs and small children. It is all for sale!!! Everything must go and I mean everything!! Shoot…if it gets to hard I will be on the corner selling smiles, bubblegum and handjobs! It’s a recession!
Have a website or Facebook page or some type of social networking site. Anything that will get you noticed. I mean, a website gets very good business leads. This is a internet age and you have to keep up with the times.
If you are doing specials and deals make sure there is an understanding with your clients that this is a temporary situation because when the time comes for you to go back to the regular price you wont have too much static. I am in the business of working smarter and not harder than I can physically handle it. I am not trying to kill myself to live.